Menu
Branded content, like articles, blogs, social media posts, email newsletter content, photos and video, specifically about your business (and sometimes products, services, etc.) should never be looked at as tooting your own horn or being selfish of the time readers take to review the message. Content that helps current and potential customers learn more about your business can only help grow and flourish your business and customer relationships. Plus, it is likely that branded content is going to be less costly than traditional advertising options! Let’s look at some branded content examples and how branded content is not selfish but helpful to any business.
Blog posts are obviously something that we like to have on our own website. You’re already here and you are hopefully still reading. Blog posts are a wonderful tool to drive traffic to your website. Blog posts can be anything that you want them to be, but it is always important to ask yourself, is this post going to be useful to my reader? Know your keywords and your audience and wrap all of that together to publish a beautiful post! Don’t forget images too, especially so you can share it on social media.
A few blog post ideas:
Think of something you have purchased lately. Did you see a photo or video of it before you made the purchase? Were there multiple angles of the product? Even if you purchased a service, did you watch any videos or testimonials about the service, maybe from a currently satisfied customer?
Having great photos and videos can only help to build your content. We live in a digital world and people tend to gravitate toward photos and videos first, then moving on to read what goes with it. Make sure you have something for people to look at or listen to.
Speaking of reviews and testimonials, those are also great branded content to have on hand for others to read. Hearing from satisfied customers can help to sell whatever it is you have. When others are happy with your business, reviews and testimonials help to spread the word to others. You can pull these from your Google My Business account where reviews may already live, or have a space on your website where people can input their own content for you. Either way, it is still more branded content that can help with the end goal.
Case studies and white papers are wonderful tools that can prove that your products/services work for others. Start with how someone had a problem or a need and write about how your product/service helped them overcome that need. You will never know how your product/services have really helped someone until you ask around. Write about these wonderful stories as often as you can.
We understand that not every business is a fortune 500 business with endless amounts of money to spend. That is why the examples we gave are great starting points for any business. The hope is that something you write goes viral and is able to reach millions of people. But if you want to know about some businesses that have gone above and beyond with branded content, here are some examples:
After reading this, you may be thinking to yourself, wow that seems like a lot of writing and use of photo/video equipment that I don’t have. And I am certainly not a creator or writer. No fear. That is why we are here! We have team members who are content creators and writers who can help bring your ideas to life through visuals and words. Let us help you grow your branded content and impact your customers in a way that makes them want to purchase what you are selling!
