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Teamwork makes the dream work! But only when communication is effective can the team collaborate better to manage the task at hand. You may be asking yourself why is an advertising agency giving advice on communication? That’s a great question and the answer is because we are communication professionals. Our team has experience partnering with people in a business to execute strategic business plans, because of communication. 

Good communication can boost teamwork and workplace productivity tenfold. Motivation and engagement is born from communication. Truthfully, communication applies to literally every industry and is used daily. From verbal communication to written communication, there are so many ways to maintain effective communication between employees, contractors, vendors, customers and so on. Let’s discuss some good workplace communication tips and skills to have and how everyone in the workplace can communicate more effectively.

Communication Starts at the Top

No matter if your business is a Fortune 500 company or a 2 person show, communication efforts that start at the top and are understood as they trickle down to others is key. Communication is not only verbally speaking to others, but it is the words in which we use to communicate. In a business environment, using words that are understood by everyone is important to get a message across. Company taglines, slogans, themes, etc., should be translated into everyday communication company-wide so everyone is on the same page about your specific business terminology. 

Additionally, leaders should take the time to effectively communicate with their employees. While meetings can be daunting and time consuming, they are necessary to make sure everyone feels comfortable with each other and knows the task(s) they are to take on. Sometimes lines of communication can be crossed, or there are “too many cooks in the kitchen” giving orders of what to do, so the outcome for everyone is very stressful and ineffective. 

Tip: When a new project is created, make a communication flow chart plan so everyone knows who is the leader on the project, who needs to approve processes, who needs to be involved at what stages, and everyone’s job to complete the project on time. When a team knows everyone’s role and responsibilities, communication is smoother and projects get done in a more timely manner.

Communication Tools

Welcome to the current year where Zoom meetings are a norm! The workplace is currently in an evolving period where a lot more people are working from home rather than the office. This doesn’t mean they should miss out on team meetings and important communications. We have more communication tools available to us than ever before, so use them!

Tip: Require anyone who is on a video conference to have their camera on. Allowing everyone to see body language, facial expressions, eye contact and anything else that happens during a usual face-to-face meeting should also be happening during a video conference. Unfortunately, if the person video conferencing doesn’t want to turn their camera on, it can lead to poor communication and issues with the team morale.

Skill: There are just so many ways to communicate with co-workers. By utilizing one main messaging tool company-wide, you can limit the number of ways people can communicate, but also set the expectation of where workplace communication can take place. An employee shouldn’t have to look through 10 different communication avenues to find what they are looking for. A communication skill to work on, or to teach to your employees, is which way is best to communicate with each other. Workplace messaging apps can be used for quick responses to questions, email can be used to communicate with someone when an instant response isn’t needed, the phone is still alive and well, but now we can text message on it too – so use that properly and ONLY if necessary, especially if it is a personal phone number. And if necessary, document all phone calls to recap what was said so there is an understanding between both people.

Don’t Leave People Out

There is a fine line between telling everyone too much or letting them in on too little. Within the workplace, leaders need to be effective communicators. They also need to know who needs to know what. If your business works with outside vendors, make sure they are communicated to, just like they are employees. Make it a habit that when you send out a company wide communication, that is not private, it gets shared with those that help you with your business as well. 

Tip: A great example of making sure everyone knows important information is when there is a change in business hours. Maybe a snow storm is approaching and you decide to close your restaurant early. Not only should the management team tell the employees and hang signage on the door, but they also need to tell whoever runs their social media, website, email systems, etc., to alert customers to the change. There is nothing more frustrating than a potential customer wanting to eat at your restaurant, only to arrive and you are closed. We don’t live in a perfect world, but cross all of those T’s and dot all of those i’s to make sure you are communicating to everyone effectively and efficiently.

Make communication a top priority in the workplace. There is an ever-heightened need for more communication, clearer communication, and continuous communication now more than ever. Good communication can go a long way in empowering employees, driving productivity, innovation, and achievement. 

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