Summer is winding down, and for small businesses, that means one thing: It’s time to get down to business. August is the perfect time to regroup, refocus, and refresh your marketing strategy before the busiest seasons of the year kick off. It may seem too early to start thinking about the holidays, but the secret is to start early and be prepared. Whether you’re launching back-to-school specials, promoting seasonal products, or planning for holiday traffic, your Q4 success starts now! Here’s how to get back to business the smart way, and Spokesman Digital is here to help.
Start with the Basics: What Worked This Summer?
The best campaigns start with one simple question: What worked this summer? Before you jump into seasonal promotions, take a moment to review your summer analytics. What content drew the most engagement? Which ads converted the best? What products or services had a spike in traffic? Use real data to adjust your Q4 game plan. Marketing isn’t one-size-fits-all; we’re all about making smart pivots based on what’s performing.
Re-Evaluate Your Targeting and Budget
Your audience changes with the seasons. Parents are prepping for back-to-school, people are booking last-minute getaways, and holiday budgets are already forming. Now’s the time to revisit your audience targeting, refresh your creative assets, and allocate your budget toward campaigns that align with the seasons. Not sure where to start? Our team specializes in ad optimization and targeting for real results, whether you’re launching a new product or have a seasonal service.
Build Campaigns Around Fall Moments that Matter
Not every business is back-to-school, but every brand has something to say in the fall. Think in terms of seasonal shifts and community engagement. This could include educational services and supplies, like tutoring, after-school programs, or school gear. Maybe it’s seasonal product features, like coffee, clothing, outdoor gear, or fall flavors. It could even be event sponsorships, like Gonzaga or WSU sporting events. We’ll put together fall ad packages that speak directly to your target audience.
Prep Your Website and Socials for Fall Traffic
Online traffic often spikes in Q4. Is your digital presence ready? Make sure your website is updated and mobile-friendly, you have fall promotions and messaging ready to go, and your social media content reflects your seasonal offerings. Need help writing those posts or developing a new landing page? We’re here to help.
Let’s Talk Strategy
The businesses that win Q4 are the ones who plan ahead in Q3. From ad campaigns to social media content, now is the time to get your fall marketing in motion. Let’s build something together! Reach out to our team to get started with your FREE online brand analysis and get fall-ready.
