The holiday season may feel far away right now, but for advertisers, October is crunch time. Consumers are already scrolling, shopping, and searching with the holidays in mind. This means that businesses who wait until November to finalize their campaigns risk missing out on some of the busiest and most profitable shopping weeks of the year. If you’ve been on the fence about launching your holiday campaign, now is the perfect time to act.
Why October is a Prime Time for Holiday Advertising
Every year, holiday shoppers start earlier. According to recent retail trends, a significant portion of consumers begin buying gifts well before Black Friday and Cyber Monday. If you’re waiting until mid-November to start your holiday advertisements, you’re already behind the curve. By launching now, you can capture attention during the planning stage, when consumers are researching gift ideas, comparing prices, building wish lists, and watching for early promotions. Getting in front of consumers during this decision-making window ensures your brand is part of the conversation.
Benefits of Securing Your Campaign Early
Prime Ad Placements: The closer we get to Black Friday and Cyber Monday, the more competitive that ad space becomes. By signing up now, you secure better placements and reach audiences before the holiday rush.
Stronger Brand Recall: Repetition is key in advertising. Running your ads for several weeks leading up to peak shopping days keeps your brand top of mind when consumers are ready to purchase.
Flexibility for Optimization: Launching early allows for time to test different messages, creatives, and targeting strategies, making sure your campaign is running smoothly by the time the holiday rush hits.
Stress-Free Execution: Getting your campaign locked in now means you won’t be scrambling last minute, making the holiday season smoother for both your business and your customers.
How We Can Help
At Spokesman Digital, we specialize in helping small businesses make a big impact, and the holidays are the perfect time to do so. From social media campaigns to targeted display advertising, our team ensures your holiday message reaches the right audience at the right time. Whether you’re aiming to boost sales, grow brand awareness, or promote seasonal offers, we’ll help tailor a strategy that maximizes your budget and delivers real results.
