Have you ever played a game where the question has something to do with, “what color is this logo?” These types of games can be fun and challenging, and can test one’s visual perception and memory skills. They can also be a way to learn more about different brands and logos that we encounter in

Typically, people don’t seek out help until there is a problem. No one says I need help when everything is going right! That is why when a potential client reaches out to us, we have a discovery meeting to really dig deeper into what the problem is and where it stems from. As a marketing

A 2019 study by the Journal of Marketing found that ads that elicited laughter were 30% more likely to be remembered than serious ads. The top ads ran during the big football game for the past four years all implement humor. From babies to animals, ads that make us laugh are ads that are memorable.

A Call To Action (CTA) is a marketing tool used to prompt an immediate response or encourage a sale. It can take many forms, such as a button on a website or a statement at the end of an advertisement. Basically, this strategy encourages the audience to move forward in whatever the scenario put forth

Brand authenticity is important in marketing because it helps build trust with customers. When a brand is perceived as authentic, customers are more likely to believe in the promises it makes, feel a stronger emotional connection to the brand, and become loyal repeat customers. In today’s world, where consumers have access to a lot of

Marketing teams that utilize artificial intelligence (AI) for positive gains are skyrocketing. AI writing tools are flying at us faster than ever before. A once very scary idea has now flourished into user-friendly programs that can help promote brands and businesses in a faster, more efficient way than ever before. The floodgates have been opened

Let’s reminisce about our elementary school days when our teachers would use pictures to help us learn about different topics. We would then have a discussion about that image. Or the teacher would ask the students to draw a picture of something and then use words to describe the picture. Students would then tell the

There are millions upon millions of websites on the Internet today. Users can literally search for anything and the search engine will populate an eye opening amount of results. Each website is unique and owned by someone, but how does someone even start to build a website? Let’s discuss the basics from a beginner level

The definition of the word photography is “the art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film or an optical sensor)”.   There is no universally perfect light for every scenario. Indoors, outdoors, a little of both, on top of a mountain, maybe

Times are changing on social media where if you pay a certain amount of money, you can obtain the famous blue checkmark to show verified account status. But does that little checkmark really mean anything to anyone anymore? What Is Verification? In the beginning of Twitter blue checkmark time, in 2009, the blue checkmark was