DIGITAL DIGEST

Do These Things Now to Prep For the Holiday Marketing Season

It seems every year, the holiday shopping season starts earlier and earlier. It may actually be true this year since product shortages and delivery delays are still a lingering issue. 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of October — well before Black Friday and Cyber Monday deals

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Social Media – Then and Now

It is hard to imagine that social media is roughly 25 years old. It has become such an everyday aspect of our lives that it is hard to believe that there was a time before social media, meaning there was a time before the Internet. The Internet came to a lot of our lives in

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How To Keep Your Website Safe and Secure for Visitors

Staying safe on the Internet can mean a variety of things. It can mean using the safest web browser you can find, blocking spam pop ups, using secure passwords, and only (hopefully) visiting safe websites. But how do you know that a website is safe, that it won’t steal or share your personal information, it

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Why Outsourcing Creative and Design Services is a Great Idea

Creative and design services literally are the look of your business. From your website to your social media, to your flier, mailers, and even business cards, creative and design services help to bring these business and marketing pieces to life.  Your graphics should be a reflection of your brand, and they should be as sharp

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SEO 101 – What Is It and Why Should I Know About It?

SEO stands for Search Engine Optimization, which, according to Moz, is a “set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality

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The Secret to a Successful Workplace: Communication

  Teamwork makes the dream work! But only when communication is effective can the team collaborate better to manage the task at hand. You may be asking yourself why is an advertising agency giving advice on communication? That’s a great question and the answer is because we are communication professionals. Our team has experience partnering

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Are There Definite Outcomes with Social Media Marketing?

  It doesn’t seem like that long ago, but Facebook was created in 2004 and only college students could create an account. Now anyone can have it! LinkedIn was created prior to Facebook, in 2002, but it has changed from what it started as to what it is today.; Instagram was created in 2010 and

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Why Now is a Great Time to Reset Passwords

Passwords may not seem like a marketing topic. But as a full service marketing agency, it is our responsibility to offer information to our clients about keeping their businesses moving forward. Changing passwords often is just one way to ensure that our clients avoid cyber threats or attacks. While nothing is ever 100% guaranteed, we

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Why is ADA Website Compliance Important Now?

The Americans with Disabilities Act (ADA) was introduced in 1990 to address the desire to have equal access to business services. Not only does this mean brick and mortar storefronts, but it has morphed to include websites. As time progresses, we get better and better with technologies. Now, website building gurus have access to tools

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