DIGITAL DIGEST
Podcasts have traversed a remarkable journey since their inception, evolving into a dynamic and influential medium that captivates audiences worldwide. In this blog, we dive into the origins and history of podcasts, from their humble beginnings to their current status as a global phenomenon. Additionally, we’ll provide valuable insights for those embarking on the exciting
In the realm of social media, Facebook continues to be a significant player in connecting people and businesses. One debatable feature is the invitation of Facebook friends to like or follow a business page. While some consider it intrusive, others believe it to be a smart growth strategy. This article explores the reasons why inviting
As we bid farewell to 2023, it’s crucial to reflect on the transformative journey that marketing has taken and anticipate the exciting changes that lie ahead in 2024. The past year has witnessed significant shifts, and as a marketer, it’s imperative to leverage these changes for the benefit of your business. Of course we can
One of the most frequently asked questions we receive is how often should my business be posting on social media, specifically Facebook? While each business varies, we do have some tips to help figure out how to find the sweet spot when it comes to posting on social media. Understanding Your Audience Utilize Facebook’s built-in
A content calendar serves as the heartbeat of your digital presence, providing a structured plan for the creation, publication, and distribution of your content on social media. Think of it as a dynamic blueprint that guides your brand’s storytelling efforts across various online channels. Creating a content calendar is crucial for a successful content marketing
Who scored some great deals a couple weeks ago during Amazon’s Prime Days? Walmart, Target, Kohl’s and a whole bunch of other retailers rode the coattails of one of Amazon’s biggest online sales days every year (besides Black Friday). Shoppers don’t even need to leave the comfort of their couch now to do all of
Have you ever played a game where the question has something to do with, “what color is this logo?” These types of games can be fun and challenging, and can test one’s visual perception and memory skills. They can also be a way to learn more about different brands and logos that we encounter in
Typically, people don’t seek out help until there is a problem. No one says I need help when everything is going right! That is why when a potential client reaches out to us, we have a discovery meeting to really dig deeper into what the problem is and where it stems from. As a marketing
A 2019 study by the Journal of Marketing found that ads that elicited laughter were 30% more likely to be remembered than serious ads. The top ads ran during the big football game for the past four years all implement humor. From babies to animals, ads that make us laugh are ads that are memorable.
A Call To Action (CTA) is a marketing tool used to prompt an immediate response or encourage a sale. It can take many forms, such as a button on a website or a statement at the end of an advertisement. Basically, this strategy encourages the audience to move forward in whatever the scenario put forth
