SEO stands for Search Engine Optimization, which, according to Moz, is a “set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality

  Teamwork makes the dream work! But only when communication is effective can the team collaborate better to manage the task at hand. You may be asking yourself why is an advertising agency giving advice on communication? That’s a great question and the answer is because we are communication professionals. Our team has experience partnering

  It doesn’t seem like that long ago, but Facebook was created in 2004 and only college students could create an account. Now anyone can have it! LinkedIn was created prior to Facebook, in 2002, but it has changed from what it started as to what it is today.; Instagram was created in 2010 and

Passwords may not seem like a marketing topic. But as a full service marketing agency, it is our responsibility to offer information to our clients about keeping their businesses moving forward. Changing passwords often is just one way to ensure that our clients avoid cyber threats or attacks. While nothing is ever 100% guaranteed, we

The Americans with Disabilities Act (ADA) was introduced in 1990 to address the desire to have equal access to business services. Not only does this mean brick and mortar storefronts, but it has morphed to include websites. As time progresses, we get better and better with technologies. Now, website building gurus have access to tools

Branded content, like articles, blogs, social media posts, email newsletter content, photos and video, specifically about your business (and sometimes products, services, etc.) should never be looked at as tooting your own horn or being selfish of the time readers take to review the message. Content that helps current and potential customers learn more about

All kinds of marketing really had to make a shift in the past 18 months. People were staying closer to home, were online more than ever, and were sitting on the couch in front of the television more than anyone would care to admit. Shopping closer to home was happening more, and the mom and

Generations X, Y, Z (add in whatever other letters – but don’t get confused when the Gen X’ers are older than the Gen A kids – phew!), Millennials, Boomers or Baby Boomers, and the list of names goes on and on. There are only six living generations in America (hmmm…that’s pushing it though because these

During a recent meeting between digital colleagues, we discussed different apps that we use, personally and for business, that we can’t live without. A couple were big conversation topics on the business level so we thought we would share the pros and cons of them with everyone to see how they could or could not

The last year and a half, 2019-2020, can be viewed as either a wonderful year for social media or a terrible year for social media depending on how you look at it. 2021 is following a similar experience, but things are hopefully on the upswing for those who thought last year was horrible. When looking