DIGITAL DIGEST
Generations X, Y, Z (add in whatever other letters – but don’t get confused when the Gen X’ers are older than the Gen A kids – phew!), Millennials, Boomers or Baby Boomers, and the list of names goes on and on. There are only six living generations in America (hmmm…that’s pushing it though because these
During a recent meeting between digital colleagues, we discussed different apps that we use, personally and for business, that we can’t live without. A couple were big conversation topics on the business level so we thought we would share the pros and cons of them with everyone to see how they could or could not
The last year and a half, 2019-2020, can be viewed as either a wonderful year for social media or a terrible year for social media depending on how you look at it. 2021 is following a similar experience, but things are hopefully on the upswing for those who thought last year was horrible. When looking
Omni channel marketing is what is referred to as a marketing buzzword/phrase. It boils down to creating a seamless and integrated end user experience across multiple channels and devices. And there are a lot of those channels and devices today! Let’s take a look at how omni channel marketing has come to be a key
Facebook’s new Wi-Fi feature allows users to obtain Internet access for when they are physically in a participating business’s location. From restaurants to coffee shops, boutiques and car dealerships, having the Internet at a customer’s fingertips can be a big selling point! But business owners may be asking themselves what is the difference between this
The main purpose of a website for your business should be to turn website visitors into customers, otherwise known as conversion. We live in a digital world where people no longer pick up the Yellow Pages to search for information on a business. Instead, they go to their computer or mobile device and perform a
There’s no question that more needs to be done to protect privacy across the web but what’s the best way to do that without significantly crippling the ad industry? Everyone has an opinion on the matter and Google has decided they need more time to find the right solution for the Privacy Sandbox initiative. What
Launched in 2014, Google My Business became a business’s best friend for online searching. Google My Business is an online business directory that lets you manage how your business appears on Google Search and Maps. If you skip out on using Google My Business, you potentially will miss out on customers and sales. Why? Well let’s
Here we go. A blog about video marketing. It is so ironic, yet, we are still writing about it. Thinkabout the last time that you were on Facebook, Instagram or Twitter. How many videos did you see in your feeds? How many did you watch? Did you share any of them or tag someone in
