DIGITAL DIGEST
The main purpose of a website for your business should be to turn website visitors into customers, otherwise known as conversion. We live in a digital world where people no longer pick up the Yellow Pages to search for information on a business. Instead, they go to their computer or mobile device and perform a
There’s no question that more needs to be done to protect privacy across the web but what’s the best way to do that without significantly crippling the ad industry? Everyone has an opinion on the matter and Google has decided they need more time to find the right solution for the Privacy Sandbox initiative. What
Launched in 2014, Google My Business became a business’s best friend for online searching. Google My Business is an online business directory that lets you manage how your business appears on Google Search and Maps. If you skip out on using Google My Business, you potentially will miss out on customers and sales. Why? Well let’s
Here we go. A blog about video marketing. It is so ironic, yet, we are still writing about it. Thinkabout the last time that you were on Facebook, Instagram or Twitter. How many videos did you see in your feeds? How many did you watch? Did you share any of them or tag someone in
Ever heard the term, just “Google” it? It almost seems like this sentence is part of everyday life. When we are looking for answers, places to go, things to do and items to buy, we search for them. Another way we get information is by posting and checking our feed on social media. We ask
The singular goal of marketing is to bring awareness to the business brand ultimately growing the company. Small business owners must be diligent in their marketing as they do not have people to delegate the task to as with large businesses. Small businesses would do well to see the value in digital marketing and if
Traditional marketing tactics are essential for businesses of all types. From small to large companies, billboards, print, radio, and television ads bring in a substantial amount of business. Even though this market will always have a place in advertising, it is simply no longer enough to keep your business competitive with an increasingly digital world.
With a solid digital foundation, the sky is the limit! Without a good business foundation online, that perfect marketing strategy you’ve created will most likely result in free advertising for your competitors. What do we mean? To answer that, let’s briefly review the consumer buying process. When we as consumers have a need or want,
In February, Google announced yet another change to the structure of its keyword match types. Modified broad match is going away. This is the 5th time Google has made updates to the keyword match types. Some are saying these changes are positives and others are looking at them in an unfortunate negative light. What does
