Branded content, like articles, blogs, social media posts, email newsletter content, photos and video, specifically about your business (and sometimes products, services, etc.) should never be looked at as tooting your own horn or being selfish of the time readers take to review the message. Content that helps current and potential customers learn more about

All kinds of marketing really had to make a shift in the past 18 months. People were staying closer to home, were online more than ever, and were sitting on the couch in front of the television more than anyone would care to admit. Shopping closer to home was happening more, and the mom and

Generations X, Y, Z (add in whatever other letters – but don’t get confused when the Gen X’ers are older than the Gen A kids – phew!), Millennials, Boomers or Baby Boomers, and the list of names goes on and on. There are only six living generations in America (hmmm…that’s pushing it though because these

During a recent meeting between digital colleagues, we discussed different apps that we use, personally and for business, that we can’t live without. A couple were big conversation topics on the business level so we thought we would share the pros and cons of them with everyone to see how they could or could not

The last year and a half, 2019-2020, can be viewed as either a wonderful year for social media or a terrible year for social media depending on how you look at it. 2021 is following a similar experience, but things are hopefully on the upswing for those who thought last year was horrible. When looking

Omni channel marketing is what is referred to as a marketing buzzword/phrase. It boils down to creating a seamless and integrated end user experience across multiple channels and devices. And there are a lot of those channels and devices today! Let’s take a look at how omni channel marketing has come to be a key

Facebook’s new Wi-Fi feature allows users to obtain Internet access for when they are physically in a participating business’s location. From restaurants to coffee shops, boutiques and car dealerships, having the Internet at a customer’s fingertips can be a big selling point! But business owners may be asking themselves what is the difference between this

The main purpose of a website for your business should be to turn website visitors into customers, otherwise known as conversion. We live in a digital world where people no longer pick up the Yellow Pages to search for information on a business. Instead, they go to their computer or mobile device and perform a

Launched in 2014, Google My Business became a business’s best friend for online searching. Google My Business is an online business directory that lets you manage how your business appears on Google Search and Maps. If you skip out on using Google My Business, you potentially will miss out on customers and sales. Why? Well let’s