How to Heat Up Your Marketing This Summer (Without Breaking a Sweat)

Summer in the Inland Northwest is all about sunshine, community, and getting outdoors: that means more foot traffic, more events, and more opportunities for small businesses to stand out! 

At Spokesman Digital, we believe the warmer months are the perfect time to breathe new life into your marketing strategy. Whether you’re placing an ad to sponsor a local event, launching a seasonal product, or just want to show up where the local community is, here are a few ways to make the most of the season: 

Sponsor What Locals Love 

Nothing builds brand recognition like showing up at the events your audience already attends. From outdoor concerts at Pig Out in the Park, to Hoopfest 2025, sponsoring a local summer event gets your name in front of people in a way that feels natural. We’ll help you choose the right events, align your brand messaging, and get creative with your presence. 

Showcase Summer Products (and Services!) 

Do you sell items that shine in the summer? Think patio furniture, sporting gear, motorhomes, or travel-friendly products. Or maybe you’re a service-based business, like a landscaper, pet sitter, or HVAC company, that naturally sees a summer surge. 

Our team can help you spotlight these offerings through social media posts that highlight what’s in season, eye-catching graphics and copy that tell people why they need it now, and strategic ad placements to reach summer shoppers on Facebook, Instagram, Google, and more. 

Make the Most of Local Events 

Summer in the Inland Northwest is packed with community events, from big names like Hoopfest and Pig Out in the Park to smaller markets, races, and outdoor concerts. These are prime opportunities to get your business in front of locals and tourists alike. 

At Spokesman Digital, we help small businesses like yours show up in all the right places. We offer advertising options that pair perfectly with high-traffic events, including digital ads on our website during key summer weekends, sponsored content or display ads aligned with event coverage, or event-specific campaigns that run before, during, and after major happenings 

Don’t know where to start? We’ll help guide you through what’s coming up and how to tailor your message for each audience.

 Let’s Build Your Summer Ad Strategy 

You don’t need a massive budget to make a splash this season; you just need a smart strategy. Whether you’re trying to reach local customers, eventgoers, or summer shoppers, we’ll help you craft a plan that gets results. 

From eye-catching online placements to targeted print and digital ads tied to the events your audience already loves, Spokesman Digital offers local advertising with real impact. And because we’re based right here in the Inland Northwest, we know how to help you connect with the community in meaningful, timely ways. 

Let’s chat about your summer goals and build an ad strategy that works before the season’s gone! 

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