A professor once said that marketing is fixing the problem with connecting the customer to the business. There is always a need, a want, a desire, a problem. If you can figure out reasons for the customer to need your business, then you can easily market it to them. This seems like common sense, but

One of the most common questions we hear is, “How can we get the most bang for our buck,” when talking to potential clients. From small to very large companies, investing funds into marketing budgets can be a very hard decision to make simply because business-minded professionals want to maximize their return on investment.  Working

It is hard to believe that 2022 is almost over. Not that we are rushing it away, but this last business quarter is a great time to reflect on what has been working on social media for your business and what ideas you may want to consider tackling in 2023. Take a look into our

Google My Business (GMB) is a bit of a gem in the business world. Google, a giant in the tech game, has their fingers in all aspects of the universe (or at least it seems). With a Google account, you have access to all of the Google products: Gmail, Ads, YouTube, access to log into

In today’s world, there are so many different places a business can advertise. It isn’t just the newspaper and television commercials anymore. It is social media, streaming services, at the movie theater before the show begins, electronic billboards, apps and so much more. So how can a business even start to determine where they should

It is hard to imagine that social media is roughly 25 years old. It has become such an everyday aspect of our lives that it is hard to believe that there was a time before social media, meaning there was a time before the Internet. The Internet came to a lot of our lives in

Think back to the most recent purchase you made. Why did you make that purchase? Was it because it was something you needed or wanted to help solve a problem in your life, or was it a whim of a purchase because the product or service just appealed to you? Was it a video that

It seems every year, the holiday shopping season starts earlier and earlier. It may actually be true this year since product shortages and delivery delays are still a lingering issue. 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of October — well before Black Friday and Cyber Monday deals

Creative and design services literally are the look of your business. From your website to your social media, to your flier, mailers, and even business cards, creative and design services help to bring these business and marketing pieces to life.  Your graphics should be a reflection of your brand, and they should be as sharp

Staying safe on the Internet can mean a variety of things. It can mean using the safest web browser you can find, blocking spam pop ups, using secure passwords, and only (hopefully) visiting safe websites. But how do you know that a website is safe, that it won’t steal or share your personal information, it