Who scored some great deals a couple weeks ago during Amazon’s Prime Days? Walmart, Target, Kohl’s and a whole bunch of other retailers rode the coattails of one of Amazon’s biggest online sales days every year (besides Black Friday). Shoppers don’t even need to leave the comfort of their couch now to do all of

Have you ever played a game where the question has something to do with, “what color is this logo?” These types of games can be fun and challenging, and can test one’s visual perception and memory skills. They can also be a way to learn more about different brands and logos that we encounter in

Typically, people don’t seek out help until there is a problem. No one says I need help when everything is going right! That is why when a potential client reaches out to us, we have a discovery meeting to really dig deeper into what the problem is and where it stems from. As a marketing

A 2019 study by the Journal of Marketing found that ads that elicited laughter were 30% more likely to be remembered than serious ads. The top ads ran during the big football game for the past four years all implement humor. From babies to animals, ads that make us laugh are ads that are memorable.

A Call To Action (CTA) is a marketing tool used to prompt an immediate response or encourage a sale. It can take many forms, such as a button on a website or a statement at the end of an advertisement. Basically, this strategy encourages the audience to move forward in whatever the scenario put forth

Let’s reminisce about our elementary school days when our teachers would use pictures to help us learn about different topics. We would then have a discussion about that image. Or the teacher would ask the students to draw a picture of something and then use words to describe the picture. Students would then tell the

Brand authenticity is important in marketing because it helps build trust with customers. When a brand is perceived as authentic, customers are more likely to believe in the promises it makes, feel a stronger emotional connection to the brand, and become loyal repeat customers. In today’s world, where consumers have access to a lot of

Marketing teams that utilize artificial intelligence (AI) for positive gains are skyrocketing. AI writing tools are flying at us faster than ever before. A once very scary idea has now flourished into user-friendly programs that can help promote brands and businesses in a faster, more efficient way than ever before. The floodgates have been opened

There are millions upon millions of websites on the Internet today. Users can literally search for anything and the search engine will populate an eye opening amount of results. Each website is unique and owned by someone, but how does someone even start to build a website? Let’s discuss the basics from a beginner level