A Call To Action (CTA) is a marketing tool used to prompt an immediate response or encourage a sale. It can take many forms, such as a button on a website or a statement at the end of an advertisement. Basically, this strategy encourages the audience to move forward in whatever the scenario put forth

Let’s reminisce about our elementary school days when our teachers would use pictures to help us learn about different topics. We would then have a discussion about that image. Or the teacher would ask the students to draw a picture of something and then use words to describe the picture. Students would then tell the

Brand authenticity is important in marketing because it helps build trust with customers. When a brand is perceived as authentic, customers are more likely to believe in the promises it makes, feel a stronger emotional connection to the brand, and become loyal repeat customers. In today’s world, where consumers have access to a lot of

Marketing teams that utilize artificial intelligence (AI) for positive gains are skyrocketing. AI writing tools are flying at us faster than ever before. A once very scary idea has now flourished into user-friendly programs that can help promote brands and businesses in a faster, more efficient way than ever before. The floodgates have been opened

There are millions upon millions of websites on the Internet today. Users can literally search for anything and the search engine will populate an eye opening amount of results. Each website is unique and owned by someone, but how does someone even start to build a website? Let’s discuss the basics from a beginner level

The definition of the word photography is “the art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film or an optical sensor)”.   There is no universally perfect light for every scenario. Indoors, outdoors, a little of both, on top of a mountain, maybe

Times are changing on social media where if you pay a certain amount of money, you can obtain the famous blue checkmark to show verified account status. But does that little checkmark really mean anything to anyone anymore? What Is Verification? In the beginning of Twitter blue checkmark time, in 2009, the blue checkmark was

A topic of conversation last week was the Netflix series Emily in Paris. Some team members were big fans, so we knew we all needed to check it out. Not only is the story itself really cute, especially with the love interests, but everyone seems to enjoy eagerly awaiting Emily’s next marketing and social media

Writer’s block is a real thing. It happens to a lot of content creators when the idea juices just aren’t flowing. Sometimes those fingers just won’t type and the brain cells can’t put a sentence together. We get it! But let’s be real. This isn’t an excuse and content still needs to be pumped out.

Diving into digital analytics can be a daunting task, especially for those who aren’t data analysts at heart. From websites to social media, to digital ads and beyond, analytics isn’t anything new, but the ease of obtaining digital information is growing at a lightning fast pace. By having this information literally at our fingertips, it