Brand authenticity is important in marketing because it helps build trust with customers. When a brand is perceived as authentic, customers are more likely to believe in the promises it makes, feel a stronger emotional connection to the brand, and become loyal repeat customers. In today’s world, where consumers have access to a lot of

Marketing teams that utilize artificial intelligence (AI) for positive gains are skyrocketing. AI writing tools are flying at us faster than ever before. A once very scary idea has now flourished into user-friendly programs that can help promote brands and businesses in a faster, more efficient way than ever before. The floodgates have been opened

There are millions upon millions of websites on the Internet today. Users can literally search for anything and the search engine will populate an eye opening amount of results. Each website is unique and owned by someone, but how does someone even start to build a website? Let’s discuss the basics from a beginner level

The definition of the word photography is “the art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film or an optical sensor)”.   There is no universally perfect light for every scenario. Indoors, outdoors, a little of both, on top of a mountain, maybe

Times are changing on social media where if you pay a certain amount of money, you can obtain the famous blue checkmark to show verified account status. But does that little checkmark really mean anything to anyone anymore? What Is Verification? In the beginning of Twitter blue checkmark time, in 2009, the blue checkmark was

A topic of conversation last week was the Netflix series Emily in Paris. Some team members were big fans, so we knew we all needed to check it out. Not only is the story itself really cute, especially with the love interests, but everyone seems to enjoy eagerly awaiting Emily’s next marketing and social media

Writer’s block is a real thing. It happens to a lot of content creators when the idea juices just aren’t flowing. Sometimes those fingers just won’t type and the brain cells can’t put a sentence together. We get it! But let’s be real. This isn’t an excuse and content still needs to be pumped out.

Diving into digital analytics can be a daunting task, especially for those who aren’t data analysts at heart. From websites to social media, to digital ads and beyond, analytics isn’t anything new, but the ease of obtaining digital information is growing at a lightning fast pace. By having this information literally at our fingertips, it

Did this year fly by for everyone or was it just us? And now we have to look ahead to the next year and get everything situated. New rounds of holidays, new products, new stories to tell…what else can there be? That’s right, new strategies in place to beat the competition. Let’s face it. Selling,

A professor once said that marketing is fixing the problem with connecting the customer to the business. There is always a need, a want, a desire, a problem. If you can figure out reasons for the customer to need your business, then you can easily market it to them. This seems like common sense, but