Diving into digital analytics can be a daunting task, especially for those who aren’t data analysts at heart. From websites to social media, to digital ads and beyond, analytics isn’t anything new, but the ease of obtaining digital information is growing at a lightning fast pace. By having this information literally at our fingertips, it

Did this year fly by for everyone or was it just us? And now we have to look ahead to the next year and get everything situated. New rounds of holidays, new products, new stories to tell…what else can there be? That’s right, new strategies in place to beat the competition. Let’s face it. Selling,

A professor once said that marketing is fixing the problem with connecting the customer to the business. There is always a need, a want, a desire, a problem. If you can figure out reasons for the customer to need your business, then you can easily market it to them. This seems like common sense, but

One of the most common questions we hear is, “How can we get the most bang for our buck,” when talking to potential clients. From small to very large companies, investing funds into marketing budgets can be a very hard decision to make simply because business-minded professionals want to maximize their return on investment.  Working

It is hard to believe that 2022 is almost over. Not that we are rushing it away, but this last business quarter is a great time to reflect on what has been working on social media for your business and what ideas you may want to consider tackling in 2023. Take a look into our

Google My Business (GMB) is a bit of a gem in the business world. Google, a giant in the tech game, has their fingers in all aspects of the universe (or at least it seems). With a Google account, you have access to all of the Google products: Gmail, Ads, YouTube, access to log into

In today’s world, there are so many different places a business can advertise. It isn’t just the newspaper and television commercials anymore. It is social media, streaming services, at the movie theater before the show begins, electronic billboards, apps and so much more. So how can a business even start to determine where they should

Think back to the most recent purchase you made. Why did you make that purchase? Was it because it was something you needed or wanted to help solve a problem in your life, or was it a whim of a purchase because the product or service just appealed to you? Was it a video that

It seems every year, the holiday shopping season starts earlier and earlier. It may actually be true this year since product shortages and delivery delays are still a lingering issue. 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of October — well before Black Friday and Cyber Monday deals

It is hard to imagine that social media is roughly 25 years old. It has become such an everyday aspect of our lives that it is hard to believe that there was a time before social media, meaning there was a time before the Internet. The Internet came to a lot of our lives in